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Sales Representative duties and responsibilities

The main responsibilities of a Sales Representative revolve around the ability to network, build relationships with clients and persuade others to purchase products. There is a wide range of duties in this position, including to:

  • Be knowledgeable about the product
  • Identify prospective customers, lead generation and conversion
  • Contact new and existing customers to discuss needs
  • Emphasize the features of products to highlight how they solve customer problems
  • Answer questions about the products
  • Negotiate prices and terms and prepare sales agreements
  • Collaborate with colleagues in many different sectors
  • Maintain contact lists and follow up with customers to continue relationships
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Office Administrator duties and responsibilities